Read A Book "Free - The Future of a Radical Price"

Chris Anderson is the EIC (editor in chief) for WIRED Magazine. I am currently reading his previous book THE LONG TAIL (review coming soon). I find his insight nothing short of brilliant. In looking for him on twitter today I found that he released a new book right underneath my nose! FREE - The Future of a Radical Price. The concept is:

"Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company's survival."

I can't wait to get my hands on a copy and digest it. Once I do you know I'll share my review with you but in the meantime if you can't wait for my review go ahead and get your copy by clicking the link below.

http://www.thelongtail.com/

www.twitter.com/chr1sa

(or you can download the unabridged audio book for free HERE)

Seth Godin: Why tribes, not money or factories, will change the world

Seth Godin is the master! Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

About Seth Godin
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio and more links

Video: Matt Mason "The Pirate's Dilemma"

Matt Mason's keynote on The Pirate's Dilemma, his book on how to compete with piracy, filmed at The Medici Summit, March 3rd 2008, Scottsdale, Arizona. Mason discusses why piracy can be an opportunity as well as a threat, how pirates innovate outside of the marketplace and how legitimate businesses can respond. Using examples from music, fashion, software and the video game industry (to name just a few of the topics covered), Mason makes the case that it is possible to beat pirates offering the same products for free, and that when pirates are adding value to society in some way, society will get behind them, at which point the only way companies can beat them is by compete with them in the marketplace.

More on the book here:

Read A Book

Check MATT MASON online HERE

Legally download a copy of this book at whatever price you want to pay HERE

Buy the hardcover copy below

Obama's Take on Hip Hop

This is an interview with Jeff Johnson of BET.

I like it. When we understand Hip Hop as a social force that engages the younger generation maybe we can use it to make more progression for a great RIGHT NOW and a better tomorrow...

Kevin Powell Shares The Blueprint

(spotted @ Black Voices)

'The Black Male Handbook: A Blueprint for Life,' written by Kevin Powell, who recently ran for a Congressional seat in Brooklyn (which he lost in a tough battle against 13-time incumbent Edolphus Towns), is not just empowering black males, he is also giving them hope and a prescription for living a successful life through highlighting the stories and experiences of other black males who have made it.

"I've been carrying this book around in my head for several years," he said. "In my work with black males, I often get asked, 'What should we be reading?' and 'What music should we be listening to?' and 'How should we be preparing ourselves for job interviews?' I mean, I would get hit with all kinds of questions from pre-teens to men in their seventies. And I realized that there was this huge void for black males. This book is an attempt to fill that void."

Can't Wait For This Book!!!

Greg Stielstra is abck at it. After penning PYROMARKETING Greg is back this time teaming up with Bob Hutchins of BUZZPLANT to deliver what is sure to be power packed insight into the world of FAITH BASED MARKETING...

"Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how."