(One of my favorite people in the world, DJ Lace, wrote some guidelines for aspiring and established independent Christian artists looking to improve their brand and make impact this year. This is a great starting point. I'd refine it a tad bit but this is great advice)
Marketing Opportunities:
@ each performance these should be minimum requirements
@ each performance these should be minimum requirements
1. 8 ft table to sell product: (Table should be filled with the items below)
2. Table cloth (preferably w/ logo) http://www.promo-force.com/ ,http://www.camelbackdisplays.com/ , www.discountdisplays.com/covers/
3. eMail (a laptop will be better) & Cell Phone (text “join” to 123456) sign up. (iContact.com, ConstantContact.com, Mozes.com, scriggleit.com, Broadtexter.com, Redoxygen.com) Give fans a FREE single (on Download card, itunes, Podcast, Website) to join your Fan database!! Put samples on Myspace, make fans come to your website to get the free single, so you can capture their info.
4. CD's & Download Cards for sale: (http://www.e3accesscard.com/, http://www.soundloadmusic.com/ ) I can match their prices!! CALL ME!!! These cards are good for singles (FREE & 99c)!!
5. POP material (flyers, 2x2 flats or posters, side files, FREE mixtapes, Download Cards)
There should always be one-person delegated for this task
Minimum online efforts:
1. Dedicated website (myname.com) Get website up & running, An artists should have his on pages away from the label. (ex. www.xistrecords.com/Sean)
- Needed pages on site: Home (Big artwork links to join email & mobile text list), Community (points to my space or blog), Videos, Photos, Bio, News, Tour/Booking, Albums, Store, Bonus (giveaways). Use blogs to talk to your fans, daily, weekly!!
2. Myspace.com (Facebook if you can find someone willing to deal w/ it) Points back to website (Mywebsite.com)
3. Youtube channel - Points back to website (Mywebsite.com)
4. My_Blog/ Podcast(?) (Links from website, Bonus page)
5. Monthly Newsletter (a detail summery from blob & Podcast)
Minimum offline efforts: (start ATL first, then Region)
2. Cultivate support at churches where you has already ministered (performance opportunities)
3. Cultivate support at NEW churches (performance opportunities)
4. Distribute POP Material & FREE singles (download cards) to all independent retailers, churches & Christian bookstores.
5. Identify performance opportunities @ alternative venues outside the church
Note: You should be busy doing Promo Performances at least 5 per week up to release date.
Contact DJ Lace @ djlace@djlace-online.com
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